Blind Spot Assessment

Uncover your business's blind spots before they cost you customers

Hi, I'm Steve Reed, the founder of Vectyr. We're doing research on where B2C founders are losing ground, and we're calling it the Blind Spot Assessment. We need 30 minutes with the founder to ask some key questions. In exchange, you'll get our Blind Spot Report, yours to keep either way, surfacing actionable data on some of the following points:

  • Market Position and Differentiation

  • Proof and Credibility

  • Digital Presence and Search Visibility

  • Message Consistency Across Channels

  • Online Reputation

  • Pricing and Value Communication

  • Category-Level Trust Exposure

  • Brand Transfer and Vendor Dependency

Who you'll be talking to

Steve Reed is the founder of Vectyr and a brand architect with more than 22 years of experience helping businesses clarify what they stand for and stand apart from the competition. He works with founders to turn brand knowledge that usually lives only in the owner's head into a clear, practical system for messaging, marketing, and growth. His method combines market intelligence, customer perception, and competitive positioning to find the gaps generic marketing misses. The goal: give every business a single source of truth so its people, partners, and platforms all say the same thing about why it's the right choice.